We find unsaturated niches and build the app that owns them.
Fulminare Holdings goes where the giants aren't looking: passionate communities stuck with mediocre software. We build them the product they deserve, then put distribution strategies proven across 10+ applications behind it until it defines the category. Then we do it again.
Track record
The playbook gets sharper with every launch.
Strava didn't win running by being the biggest fitness company. It won by being the only one that truly got runners. That's the blueprint. Pick a niche with care, build the definitive product for it, win distribution, and repeat.
Niche selection before code
We underwrite a market before we build for it: demand signals, competitive gaps, willingness to pay, and a realistic path to the top of the category. Most ideas don't clear the bar. The ones that do get our full attention.
Proven distribution strategies
Organic UGC, creator partnerships, and performance marketing, refined across 10+ applications and 500M+ organic views. We know what earns attention in a feed and what converts it into an install.
Subscription-first economics
Every product is built around durable subscription revenue: honest paywalls, pricing tested against real cohorts, and unit economics we track weekly. Revenue data, not vanity metrics, drives every decision.
Rinse and repeat
Every launch sharpens the playbook: what hooks a community, what spreads, what retains. Fifteen-plus apps in, that compounding knowledge is the moat. Each new niche we enter, we enter faster and stronger than the last.
Every niche worth serving deserves its own Strava. We're building them.
The best consumer products of the last decade weren't built for everyone. They were built for someone. Strava for athletes. Duolingo for language learners. Products so tuned to their community that using anything else feels wrong. That's the kind of company we build, over and over.
Fulminare Holdings is an independent, founder-owned studio based in San Diego. We stay lean and keep ownership concentrated, so every product gets obsessive operator attention. Fifteen-plus apps in, one pattern holds: go where a passionate community is underserved, build them something undeniable, and the growth takes care of itself.
- Founded
- 2020
- Structure
- Independent, founder-owned
- Focus
- Consumer subscription apps, iOS
- Headquarters
- San Diego, California
Building something? Selling something? Let's talk.
We're open to conversations with creators, operators, and founders. We're also actively acquiring consumer subscription apps. If you own one and are considering a sale, we move quickly and close cleanly.
zach@fulminareholdings.com